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MDCD BROADCASTERS ASSOCIATION &
THE WASHINGTON AREA BROADCASTERS ASSOCIATION |
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UNDERSTANDING PERSONAL PEOPLE METERS (PPM) |
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Please Be Our Guest at the Kenwood Country Club
5601 River Road, Bethesda, MD
For a Luncheon and Seminar, Thursday, November 6, 2008 - 12:00-2:00pm |
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| Charlie Sislen
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President, Research
Director, Inc. |
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Charlie Sislen has been involved in the PPM transformation from the very beginning. Sitting on the Arbitron Advisory Council and heading up the RAB Goals Research Committee, Charlie has been working with broadcasters to understand how the transition of PPM will change the day-to-day business of radio for years. Charlie is acutely involved in the total understanding of the transition to Personal People Meters .
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| Bernard Shimkus
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V.P. and Director of Research, Harmelin Media
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Bernard Shimkus is a leading expert on the PPM from the media agency side. As consultant and speaker, he has participated in the research and evaluation of the measurement system since 2001. He has participated in panel discussions for industry and radio station ownership groups and has spoken extensively on the impact of the PPM ratings service on the radio advertising marketplace.
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| Charlotte Lawyer
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Former V.P. of Audience Measurement, Cumulus Media |
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Charlotte Lawyer is a seasoned broadcast professional whose comprehensive expertise in utilizing ratings research to maximize effectiveness and profitability can show you how to work with PPM across all facets of radio operation. She has ensured that measurement tools were being effectively utilized by programming and sales, while proactively performing trouble-shooting.
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YOU AND YOUR CLIENTS NEED TO UNDERSTAND PPM!
Please RSVP by October 30, 2008 to:
Marion S. Thompson, WABA Executive Secretary
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...::...2007 © Maryland D.C. Delaware Broadcasters Association Inc...::...
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