Digital Audience Specialist

Salem Communications Holding Corp

Company Salem Communications Holding Corp
Position Digital Audience Specialist
Jobdescription Primary duties of this person will be sales focused with accountabilities in both digital and broadcast areas. In addition to developing clients, this person will also be responsible for assisting other Marketing Strategists achieve their digital sales budgets.

Secondary responsibilities include keeping local digital assets fresh, compelling and representative of on-air content and station brand.


Primary duties of this person will be sales focused in all digital areas. In addition to developing his/her own list of clients that may utilize both digital and broadcast assets, this person will be responsible for assisting other Marketing Strategist’s achieve their digital sales budgets.

Ability to audit client marketing presence and identify strengths and weaknesses & how to improve (website, Google, etc.) - provide a needs analysis.

Conduct compelling presentations to sell client solutions based on audit/analysis.

Provide sales support for all sales staff as it relates to Digital efforts. This includes sharing knowledge of and training on all Digital assets, creating sales packages, providing analytics and brainstorming.

Attending sales calls with other team members each week.

Deliver weekly digital training and lead brainstorming sessions for digital ideas in sales meetings

Help Marketing Strategist’s integrate digital assets into the fabric of broadcast radio-centric asks

Help cultivate specs for digital presentations and local digital case studies

Stay current with emerging digital opportunities

Conduct quarterly “Lunch and Learn” meetings with clients.

Help Marketing Strategist’s with workflow and campaign execution and coordination with any/all 3rd party vendors.

Attend monthly corporate online meeting or conference call focusing on sales opportunities and success stories. From time to time, you will be asked to share efforts from your market.

Work with station Programming and Promotion staff to make sure Digital revenue opportunities are maximized and client goals/objectives are included in brainstorming discussions.


Digital knowledge of local digital reputation management

Social media marketing and management for small business

Knowledge of how to buy digital ads for local businesses

Local SEO knowledge and brand marketing experience

Knowledge of importance of local directory listings and how to get them

Demonstrated history of campaign success using digital as a primary vehicle

Proven success in Sales, Leadership and Team Building

Digital media sales or product experience required

Microsoft Office Suite, Photoshop or other graphics program.

A proven track-record of meeting and exceeding sales goals.

Bachelor's Degree desired or equivalent work experience

3 years minimum outside/premise sales experience required.

Salem Media Group is an equal opportunity employer.

To Apply: Visit

MULTI MEDIA CONSULTANT- The Media Strategist will work with local businesses to develop marketing campaigns and oversee the execution of multi-faceted campaigns using online, social media, broadcast and other cutting edge media. Candidates are expected to have high level of multi-media knowledge and experience, the ability to work with a variety of clients, excel in a fast paced environment, demonstrate the ability to effectively consult with clients and the skills to sell multimedia products, producing new revenue opportunities for Salem Media Group in Washington, DC. Strong computer skills are required. Excellent oral and written communications are critical. Ability to get through to and communicate comfortably with top business executives is needed. Bachelor’s Degree is preferred. Candidates must have a valid Driver’s License and a clean driving record. No relocation is offered.

Benefits include:

Health and dental insurance

Life insurance

401(k) retirement plan with company match

Two Weeks of Annual Vacation

To Apply: Visit
Expdate 12/31/2019

Printer-Friendly Version